Senior Product Manager - Ad Fraud and Identity Solutions

Job Application for Senior Product Manager - Ad Fraud (Application Security) at Cloudflare

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About Us

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in.

Available Locations: Hybrid - Austub

About the Role

Ad Fraud is a pervasive threat on the Internet, and has been since programmatic advertising first started. However, the ways that Users and Consumers interact with the internet is changing, and the systems of the past to protect against fraud may no longer be optimal.

At Cloudflare, we believe that it is time for the industry to rethink their approach to solving this problem. And with our visibility into 22.5% of the world’s websites supported with our best-in-class Application Security and Bot Management solutions, we have the visibility and technology to reinvent the way the industry solves this problem.

In this role, you will own the product vision and roadmap for Cloudflare's next-gen IVT and Ad Fraud detection and data products for the advertising industry. You will help invent the future of how the industry looks at this space, and translate Cloudflare's massive network signals — bot scores, threat intelligence, traffic quality classifications — into data products that help advertisers, agencies, publishers, and verification vendors fight fraud and improve measurement accuracy. You will work at, and develop, the intersection of Cloudflare's security and performance platform and the ad tech ecosystem.

You will:

Help build out the strategy, vision, and design for IVT and bot data products in the advertising space.

Be the domain expert. Deeply understand the IVT landscape, MRC accreditation standards, TAG certification requirements, and the programmatic advertising supply chain. Evangelize the vision constantly so all stakeholders are aligned and have context.

Work directly with some of the largest Enterprises in the world to build best-in-class solutions that solve real problems.

Collaborate across teams. Work closely with Cloudflare's Bot Management, Threat Intelligence, Data, Engineering, Legal, Privacy, and Business Development teams.

Coordinate with external industry bodies (MRC, TAG, IAB Tech Lab).

Key Qualitifications

8+ years of experience as a Product Manager, Technical Program Manager, with significant time spent in ad tech, ad measurement, or ad verification

Deep understanding of Invalid Traffic (IVT) — GIVT, SIVT, MRC guidelines, TAG Certified Against Fraud standards, and how IVT data flows through the programmatic ecosystem

Experience working with or building products for DSPs, SSPs, ad exchanges, verification vendors (e.g., IAS, DoubleVerify, etc.), or measurement platforms

Exceptional communication, presentation, organizational, and analytical skills

Demonstrated ability to lead, drive consensus, and deliver in a matrix organization with multiple stakeholders

Experience we value

Experience with MRC accreditation processes or TAG certification

Hands-on familiarity with ads.txt, sellers.json, SCO (Supply Chain Object), and IAB Tech Lab standards

Working knowledge of privacy regulations (GDPR, CCPA, TCF) as they relate to ad measurement and data sharing

Experience with data licensing, data clean rooms, or privacy-preserving measurement approaches

Technical comfort with APIs, SQL, log analysis, and data pipeline concepts

Experience at a company that operated both a network/infrastructure platform and a data or advertising business

Pricing strategy and revenue forecasting experience for data products

Compensation

Compensation may be adjusted depending on work location.

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

Medical/Rx Insurance

Dental Insurance

Vision Insurance

Flexible Spending Accounts

Commuter Spending Accounts

Fertility & Family Forming Benefits

On-demand mental health support and Employee Assistance Program

Global Travel Medical Insurance

Financial Benefits

Short and Long Term Disability Insurance

Life & Accident Insurance

401(k) Retirement Savings Plan

Employee Stock Participation Plan

Time Off

Flexible paid time off covering vacation and sick leave

Leave programs, including parental, pregnancy health, medical, and bereavement leave

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

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