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I used to think bringing the product into the market was easy. If the product is good, people will naturally come. So the only thing that would matter to succeed was building the product. I was wrong, and marketing changed the way I approached engineering. The boom of SaaS in the last decade brought intense competition among SaaS startups, but it also brought a new way to ship products out to the market. Now, the product plays a more significant role in the buying process. I have worked in the B2B SaaS space for more than a decade now, and I particularly love joining startups when they are at the zero-to-one stage: when it’s all about creating a product to ship out to the market. That is when I understood through those experiences how complementary perspectives are crucial to being a better engineer. I am a technical person, not a trained marketer per se. 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