Advancing organizational transformation for business innovation

Advancing organizational transformation for business innovation | OpenAI

October 28, 2025

Advancing organizational transformation for business innovation

DNP leverages ChatGPT Enterprise to optimize workflows and enhance productivity across multiple divisions.

Company size: Enterprise

Region: Asia-Pacific & Oceania

Industry: Manufacturing

Products: ChatGPT

Results

90%

of use cases with ChatGPT Enterprise showed measurable results

Results

100%

weekly active usage rate

Results

87%

automation rate in time reduction

Results

10x

increase in processing volume

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Founded in 1876, Dai Nippon Printing Co., Ltd. (DNP) is one of the world's largest printing companies, employing over 37,000 people globally. With a portfolio spanning Smart Communication, Life & Healthcare, and Electronics, DNP is guided by its brand statement, "Creating future standards." and a commitment to connect people and society while advancing sustainability.

As part of this commitment, DNP has long embraced emerging technologies. In April 2023, the company made a strategic decision to adopt AI across the organization. By May, DNP had built a secure environment for enterprise-wide use. In February 2025, the company launched ChatGPT Enterprise across ten core departments. Within three months, results included:

• 90% of use cases with ChatGPT Enterprise showed measurable results
• 100% weekly active usage rate
• 87% automation rate in time reduction
• 70% knowledge reuse rate (custom GPTs)
• 10x increase in processing volume

Accelerating adoption through strategic deployment

To fully realize the benefits of generative AI, DNP targeted ten departments with the highest potential impact. The company established clear benchmarks: each employee should use ChatGPT at least 100 times per week, and over 50% automation rate for task time reduction.

> “We drove adoption by making usage visible. Each team experimented, shared learnings, and iterated. That momentum created a scalable impact.”

—Hiroyuki Otake, General Manager of ICT Control Office, R&D and Engineering Management Division

As a result, individual improvements spread across teams through custom GPTs and shared use cases, forming core patterns now driving business transformation.

Cutting patent research time by 95%

In the departments where ChatGPT Enterprise was introduced, the greatest impact was seen in the ICT research and development division. Yohei Ishida, General Manager of P&I Innovation Research and Development Unit, Advanced Business Center, led his team to automate and improve patent research and filing strategies, replacing manual tasks.

His team built the following workflows using ChatGPT Enterprise:

• Patent research: automated search, summarization, and classification, cutting research time by 95% and expanding coverage 10x
• Application strategy: identified key differentiators between DNP's technology and competitors' patents, reducing rejection risk and minimizing revisions
• Competitive analysis: generated first-draft reports automatically, reducing preparation time by 80%

By elevating IP strategy, DNP is strengthening the foundations of product uniqueness and long-term competitiveness.

> “In the past, patent applications depended heavily on individual judgment, with standards varying by person and department. With ChatGPT Enterprise, we can now make objective decisions, which has improved both the volume and quality of our filings.”

—Yohei Ishida, General Manager of P&I Innovation Research and Development Unit, Advanced Business Center

Building Python scripts with zero prior experience

DNP's research division promoting production technology advances QCD (quality, cost, delivery) innovation to enhance the value of existing products and services, and pursues the development of new products and services. In areas that require advanced analytical and evaluation techniques, DNP has significantly reduced the time traditionally needed for tasks such as operating experimental equipment for material evaluation, conducting measurements, and performing analyses by leveraging ChatGPT Enterprise.

Key outcomes include:

• Structuring information from English patents and equipment principles in three days, down from several months
• Enabling employees with no Python experience to generate and run code through ChatGPT Enterprise

A particularly notable use case involved employees with no prior experience in Python, who were able to generate code and analyze data without any learning cost. Development work that would traditionally take more than a year was implemented within just a few days. By combining these capabilities with researchers' expertise and knowledge, new insights were discovered, delivering significant impact across the entire division.

Enhancing IT compliance and cloud operations

DNP is modernizing IT governance with ChatGPT Enterprise. Masahiro Kobayashi, General Manager of System Infrastructure Development Division, ICT Center, Information Innovation Operations, highlighted improvements in tasks that were once manual and inconsistent:

• External security audit: cut audit comparison time from 30 minutes to 5 minutes; reduced cryptographic suite selection from 3 hours to 1 hour
• Cloud security: completed the initial check of ~100 CIS Benchmark noncompliance items in 10 minutes instead of two person-days
• Review support: shortened requirement reviews from 1 hour to 30 minutes by referencing design policies and past records

> “The model excels at collecting relevant data and generating clear output. That allows our teams to focus on decision-making instead of document comparison.”

—Masahiro Kobayashi, General Manager of System Infrastructure Development Division, ICT Center, Information Innovation Operations

He adds that AI will not replace human oversight: "Verification and final checks remain the responsibility of people."

Preserving institutional knowledge through AI

One of DNP's biggest challenges is knowledge loss. Expertise often lives in the minds of experienced employees, or buried in analog documents.

Under the leadership of Isaku Osawa, General Manager of Technology Development at the Advanced Business Center's AI Business Development Unit, DNP is now using AI to address this issue head-on.

His team uses ChatGPT Enterprise to structure and digitize unstructured data from paper manuals to historical quality logs. Once ingested, these records become part of…