{"schema_version":"onlylabs.public_signal.v1","title":"Snowflake (Arctic) Writing: The Agentic Enterprise: AI Governance for Marketing Leaders","description":"Snowflake (Arctic) writing signal with public source context, captured evidence pages, related signals, and category-scoped analysis context.","url":"https://onlylabs.fyi/signals/d25215dd-1074-4edc-9581-605203662527","json_url":"https://onlylabs.fyi/signals/d25215dd-1074-4edc-9581-605203662527/signal.json","generated_at":"2026-06-26T23:25:56.137Z","evidence_latest_fetched_at":"2026-06-22T20:03:27.84683+00:00","signal_first_seen_at":"2026-06-22T20:00:30.026277+00:00","org":{"slug":"snowflake","name":"Snowflake (Arctic)","category":"neocloud","category_label":"Neocloud","dossier_url":"https://onlylabs.fyi/labs/snowflake","dossier_json_url":"https://onlylabs.fyi/labs/snowflake/dossier.json"},"related_urls":{"signal":"https://onlylabs.fyi/signals/d25215dd-1074-4edc-9581-605203662527","signal_json":"https://onlylabs.fyi/signals/d25215dd-1074-4edc-9581-605203662527/signal.json","source":"https://www.snowflake.com/content/snowflake-site/global/en/blog/mmds-ai-governance-framework-agentic-enterprise","lab_dossier":"https://onlylabs.fyi/labs/snowflake","lab_dossier_json":"https://onlylabs.fyi/labs/snowflake/dossier.json","analysis":"https://onlylabs.fyi/analysis/snowflake","analysis_json":"https://onlylabs.fyi/analysis/snowflake/analysis.json","analysis_evidence_json":"https://onlylabs.fyi/analysis/snowflake/evidence.json","category":"https://onlylabs.fyi/neoclouds","category_json":"https://onlylabs.fyi/neoclouds.json","category_feed":"https://onlylabs.fyi/neoclouds/feed.xml","category_signals_json":"https://onlylabs.fyi/signals.json?category=neocloud","topic":"https://onlylabs.fyi/topics/talking","topic_signals_json":"https://onlylabs.fyi/topics/talking/signals.json?category=neocloud","topic_feed":"https://onlylabs.fyi/topics/talking/feed.xml?category=neocloud","data_business":null},"answer_pack":{"answer":"Snowflake (Arctic) published The Agentic Enterprise: AI Governance for Marketing Leaders. 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Now, that debate is over. The resulting tension is harder: On the one hand, the more unified and complete your customer data is, connected across touchpoints, channels and interactions, the more AI can deliver. But privacy and governance requirements raise the stakes: More data access requires tighter controls, clearer accountability and greater trust in how that data is used. Marketers today are grappling with competing priorities: Do we get value out of as much data as possible while still adhering to privacy needs? And how can we govern AI well enough to trust it at scale, and still move fast? This week at Cannes Lions, we're launching the fifth edition of The Modern Marketing Data Stack report: Governing the Agentic Enterprise. I can see the arc of these reports and the marketing stack clearly. 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