{"schema_version":"onlylabs.public_signal.v1","title":"OpenAI Writing: The San Antonio Spurs use ChatGPT to scale impact on and off the court","description":"OpenAI writing signal with public source context, captured evidence pages, related signals, and data-business radar classification.","url":"https://onlylabs.fyi/signals/f3cb8e02-c90b-4b97-9cb9-b0cf1d268014","json_url":"https://onlylabs.fyi/signals/f3cb8e02-c90b-4b97-9cb9-b0cf1d268014/signal.json","generated_at":"2026-06-08T15:45:42.873+00:00","org":{"slug":"openai","name":"OpenAI","category":"frontier-lab","category_label":"Frontier lab","dossier_url":"https://onlylabs.fyi/labs/openai","dossier_json_url":"https://onlylabs.fyi/labs/openai/dossier.json"},"related_urls":{"signal":"https://onlylabs.fyi/signals/f3cb8e02-c90b-4b97-9cb9-b0cf1d268014","signal_json":"https://onlylabs.fyi/signals/f3cb8e02-c90b-4b97-9cb9-b0cf1d268014/signal.json","source":"https://openai.com/index/san-antonio-spurs","lab_dossier":"https://onlylabs.fyi/labs/openai","lab_dossier_json":"https://onlylabs.fyi/labs/openai/dossier.json","analysis":"https://onlylabs.fyi/analysis/openai","analysis_json":"https://onlylabs.fyi/analysis/openai/analysis.json","analysis_evidence_json":"https://onlylabs.fyi/analysis/openai/evidence.json","category":"https://onlylabs.fyi/frontier","category_json":"https://onlylabs.fyi/frontier.json","category_feed":"https://onlylabs.fyi/frontier/feed.xml","category_signals_json":"https://onlylabs.fyi/signals.json","topic":"https://onlylabs.fyi/topics/talking","topic_signals_json":"https://onlylabs.fyi/topics/talking/signals.json","topic_feed":"https://onlylabs.fyi/topics/talking/feed.xml","data_business":null},"answer_pack":{"answer":"OpenAI published The San Antonio Spurs use ChatGPT to scale impact on and off the court. 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Loading… Share San Antonio basketball isn’t just a game—it’s a way of life. For over 50 years, the San Antonio Spurs have built their legacy around community, integrity, and team-first values. Now, as competition expands beyond the court, the Spurs use ChatGPT Enterprise to accelerate operational growth and scale their distinctive culture to reach international markets. “We were looking to create real competitive advantages,” says RC Buford, CEO of Spurs Sports & Entertainment. “Being early adopters of artificial intelligence is one powerful way to do that.” Today, teams across the Spurs organization—spanning data analytics, community engagement, and partnerships—have rapidly developed their own GPT solutions, boosting employees’ AI fluency from 14% to over 85% in months. Driving cultural change to meet global fan expectations Like every professional sports organization, the San Antonio Spurs face rising expectations. 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Now, as competition expands beyond the court, the Spurs use ChatGPT Enterprise to accelerate operational growth and scale their distinctive culture to reach international markets. “We were looking to create real competitive advantages,” says RC Buford, CEO of Spurs Sports & Entertainment. “Being early adopters of artificial intelligence is one powerful way to do that.” Today, teams across the Spurs organization—spanning data analytics, community engagement, and partnerships—have rapidly developed their own GPT solutions, boosting employees’ AI fluency from 14% to over 85% in months. Driving cultural change to meet global fan expectations Like every professional sports organization, the San Antonio Spurs face rising expectations. 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