SEO Lead

Job Application for SEO Lead at Anthropic

SEO Lead San Francisco, CA | New York City, NY

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

We're looking for an SEO Lead to join Anthropic's growing marketing team. You'll own organic search strategy and technical SEO infrastructure across Anthropic's web properties — including claude.ai , docs.anthropic.com , and anthropic.com — ensuring our products and developer resources are discoverable, performant, and well-positioned in an evolving search landscape.

This is a high-impact, hands-on individual contributor role at the intersection of marketing, engineering, and data. You'll independently define and execute the technical SEO roadmap, drive site experimentation and conversion optimization, and make strategic recommendations that shape how we invest in organic growth. You'll partner closely with engineering, content, and analytics teams to scale organic discovery — operating with a high degree of autonomy while keeping cross-functional stakeholders aligned.

As AI reshapes how people search for and discover information, you'll also help define our strategy for emerging search experiences like AI Overviews and answer engines. This role is ideal for someone who thrives in fast-moving, technically complex environments — and who is energized by the opportunity to build foundational SEO infrastructure at a company whose products are at the forefront of AI.

Responsibilities

Technical SEO Strategy & Infrastructure

Own technical SEO strategy and execution across all Anthropic web properties

Implement and maintain sitemaps, structured data (JSON-LD), canonical tags, redirect strategies, and robots.txt across multiple domains

Optimize site speed, mobile performance, and Core Web Vitals across documentation and marketing properties

Monitor crawl efficiency, indexing status, and search performance using Google Search Console and log file analysis

Establish SEO observability and monitoring infrastructure with automated alerting for technical issues

Develop and maintain the SEO playbook for international expansion, including hreflang implementation and localized content optimization

Documentation & Content Optimization

Build and own the content roadmap — spanning developers, enterprise decision-makers, and prosumers — to support organic discovery of our core products by partnering with product marketing, developer relations, education teams, and more

Audit and optimize documentation search rankings and information architecture for developer-focused content

Partner with engineering teams on documentation platform configuration and optimization

Build SEO best practices directly into content management and documentation workflows

Optimize content structure and markup for AI Overviews and other LLM-powered search experiences

Analytics, Experimentation & Performance

Build and maintain dashboards (Google Analytics 4, BigQuery, Hex) to track search visibility, rankings, and organic traffic

Conduct regular technical audits using tools like Screaming Frog, Ahrefs, SEMrush, and Google Search Console

Design, execute, and analyze A/B and multivariate experiments across key conversion flows (signup, onboarding, upgrade) using experimentation platforms like Statsig

Define experiment hypotheses, ensure statistical rigor in test design and analysis, and translate results into actionable recommendations

Monitor and analyze performance in AI-powered search environments, including AI Overviews and other answer engines

Cross-Functional Partnership

Collaborate with engineering teams on platform implementation, CDN configuration, and web infrastructure decisions

Partner with content and product marketing teams on information architecture, content strategy, and messaging optimization for search intent

Coordinate with data science and analytics on measurement, reporting, and user behavior insights

Present SEO performance, experiment results, and strategic recommendations to leadership and cross-functional stakeholders

You may be a good fit if you:

Have 8+ years of technical SEO experience, ideally at a developer tools, SaaS, or technical product company

Have deep understanding of how search engines crawl, render, and index JavaScript-heavy sites and static site generators

Have expertise in complex technical SEO challenges: site migrations, canonicalization, redirect strategies, and duplicate content resolution

Have strong knowledge of HTTP status codes, CDN configuration, DNS, and web infrastructure

Are proficient with HTML and CSS, with the ability to review code for SEO issues

Have hands-on experience with SEO tools (Screaming Frog, Ahrefs, SEMrush) and Google Search Console, including log file analysis and crawl budget optimization

Have experience optimizing documentation sites and technical content for developer audiences

Take a data-driven approach to identifying and prioritizing SEO opportunities using analytics and crawl data

Have experience running controlled experiments on websites, with a solid understanding of statistical significance, sample sizing, and test design

Have strong project management skills and can manage multiple technical initiatives simultaneously

Communicate effectively and can influence cross-functional stakeholders, including engineering teams

Are excited about Anthropic's mission to develop AI that is safe, beneficial, and steerable

Strong candidates may also have:

Experience with documentation platforms (Mintlify, Docusaurus, GitBook, ReadMe)

Familiarity with JavaScript frameworks and modern web development stacks

Experience with Cloudflare CDN configuration and optimization

Knowledge of Segment, BigQuery, Google Analytics 4, Hex, or similar data infrastructure

Experience with schema markup and structured data implementation (JSON-LD)

Background in B2B SaaS, developer tools, or AI/ML products

Understanding of developer search behavior and technical content discovery patterns

Experience with international SEO and multilingual content optimization

Experience scaling SEO programs — establishing processes, building infrastructure, and enabling teams

Understanding of Answer Engine…